Physical Advantage P.C.

GOTHAM : “What’s happening in the high gloss world of fashion? A massage with the divine Laurie Towers is what”

Phys Adv card

The award-winning sports massage center Physical Advantage PC has been lauded with international accolades in print, online and broadcast media commencing with a cover feature on founder Laurie Towers in Manhattan’s Resident newspaper, May 1996. Physical Advantage is a five-time winner of New York magazine’s esteemed “Best of New York” and has also been featured in Vogue, Allure, Vanity Fair, Cosmopolitan, various NYC television broadcasts, the New York Daily News, Glamour, Los Angeles radio, Promenade, the New York Post, In!, Tokyo Broadcasting television, Time Out NY, Gotham, Picky’s (Japan), Newsday, Men’s Fitness RX, Shecky’s NY, WDST-FM Radio Woodstock and the French and London editions of Vogue, among others.

COSMOPOLITAN: “This place confirms the theory that not all massages are created equal.”

The Physical Advantage brand has been affectionately dubbed “The Anti-Spa” by the press due to its mantra ‘No fluff, no candles…no kidding’. The practice counts among its clientele the professional athletes, dancers, musicians and actors NYC counts among its greatest resources as well as those touring through the area or flying in from abroad specifically for a coveted appointment with the founder.

NEW YORK MAGAZINE:”When you’ve over done it on the elliptical, you’ll want someone who knows the difference between a rhomboid and teres minor”

Members of New York major league sports teams–the Yankees, Mets, Giants, Jets, Knicks, Nets, Rangers, Islanders and contenders of the New York Open–count Physical Advantage as the primary destination for their rehabilitative care.

SPA FINDER: ” This esteemed New York studio counts half of Broadway as their high profiled clientele”


Other regular visitors to the center are performers of stage and screen including Martha Graham Dance, American Ballet Theatre, Alvin Ailey Dance, New York Ballet, the Radio City Rockettes, international opera singers, actors and dancers of Broadway and Hollywood, touring and recording artists and musicians of area orchestras.

PROMENADE: “This place’s Anti Spa approach has made it a savior to innumerable dancers throughout the world as well as high profile athletes”

Sessions are by appointment only. Physical Advantage’s main office is located at 119 West 57th Street, suite 207, New York, NY 10019. Physical Advantage also offers brand imprints to 5-star hotels and various health clubs around the tri-state area.

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Telephone (212) 460-1879, email:

METROSPORT:”Laurie Towers has set out to be sort of a renegade in the world of massage”


-Vogue (US, Paris, and London editions)



-New York (5-time winner of “Best of New York”)

– Gotham


-Vanity Fair

-TimeOut New York




-Travel & Leisure

-Fitness Rx For Men

– MuscleSport 


-In!, Los Angeles

-Muscle & Fitness

– MetroSport

-Spa Review


– Spa Finder

– The Daily News


– The New York Post

–  ‘Page Six’, New York Post

-the Resident (cover story)

– Details

– Maxim

– The Sun

– Massage

-Men’s Health

– Newsday

Peachy Deegan’s ‘Whom You Know’ blog

…and many others!


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