NEW MASSES MEDIA is a boutique public relations, production and publishing firm fusing the personal touch of classic publicity and the wide reach of contemporary media and digital technology. Our campaigns have elevated the profiles of an array of businesses in New York City and beyond including the Physical Advantage PC franchise, “She’s Raising the Bar” radio podcast and Elite Photography as well as creating project-specific branding and sizzle reels for noted individuals from fitness celebrity TamiLee Webb and television writer Susan Silver (‘Mary Tyler Moore Show’, ‘Maude’, ‘Newhart’) to actor Louise Sorel (‘Days of Our Lives’, many others).
The firm has also focused on close work with underground performing artists in publicizing new works, tours, concerts and other events through insightful campaigns and, when needed, the creation of full productions. Free Jazz musicians, experimental composers, revolutionary writers and others have called on our expertise. From the the production and publicity for the annual Dissident Arts Festival and the 2014 Tribute to ‘New York Eye and Ear Control’ concert to PR for the tribute Jazz Funeral of Will Connell (the Stone, NYC 2014; St Peter’s Church 2015), the Unseen Rain Record label and a variety of indie artists.
–OUTREACH: Celebrate the Children of Resistance, Town Hall, New York NY (2003)
–CONCERT PRODUCTION: produced, hosted and publicized by New Masses Media:
DISSIDENT ARTS FESTIVAL, 2006-present:
-Festival Locations: 17 Frost Theatre of the Arts (Brooklyn NY), 5C Cultural Cafe and Winston Unity Hall (Manhattan), El Taller Latino (Manhattan), ShapeShifter Lab, (Brooklyn), El Taller Latino (Manhattan), Brecht Forum (Manhattan), Howland Cultural Center (Beacon NY)
-Festival beneficiaries (all proceeds donated): “ Silent No More” event. The Dwelling Place NYC, Rosenberg Fund for Children, New York Families for Justice, others
–NEW MASSES NIGHTS performance series (2017, Winston Unity Hall, Manhattan)
–TRIBUTE TO “NEW YORK EYE & EAR CONTROL” (2014, Firehouse Space, Brooklyn)
–DRUMS FOR WARREN: Benefit Concert for Warren Smith (2014, Brecht Forum Manhattan)
–OCTOBER JAZZ REVOLUTION(2013, Cornelia St Café, Manhattan)
–WOODSTOCK WOODY GUTHRIE BIRTHDAY FEST (2007-2009, Colony, Woodstock NY)
–PHIL OCHS FEST (2003, Sidewalk Café, Manhattan; 2005-2009, Colony, Woodstock NY)
–MADE FOR YOU AND ME – TRIBUTE TO WOODY GUTHRIE (2001, Winston Unity Hall, Manhattan)
–MAY DAY CONCERT (2000-04 Union Square Park, Manhattan, and Howland Cultural Center, Beacon NY, 2005-09 )
–HANSS EISLER CENTENARY FESTIVAL (1998, Brecht Forum NYC)
NEW MASSES MEDIA is John Pietaro and Laurie Towers (646) 599-0060 NewMassesMedia@gmail.com
LaurieTowers 